As someone that is constantly being asked to come up with ideas to help promote my clients products and services, it’s always good when there is a link to certain events. What better event then than Christmas.
Here the concept of sending out to my clients customers a regular weekly email campaign covering the 12 weeks running up to Christmas. Each email showed, week by week, an image of Santa getting ready for the big day. On a slightly more serious note, each weekly email also featured two recommended products that could be purchased.
For the Santa illustrations, I preferred to draw them in a conventional way, pencil and paper, before scanning them onto my computer where I traced the outline and added the important coloured. As I worked on each image I made a few small changes to the original sketch to create the finished image.
Below is the full set of illustrations, I hope they make you smile!