• Ranks high on Google
• Keeps viewers interest for longer
• Makes it easier for your customer to buy from you
You may have heard talk on the internet and social media platforms recently about the new Google advice that says if your website is not responsive then you will not be ranked highly in their search engine. Well as Google is, and looks like remaining, the number one search engine we really should take notice.
In the last few years many people have begun to view websites on devices other than desktop and laptop computers. If we look at the suggested statistics from the Mobile Operators Association, it is claimed that there are now 83.1 million mobile handsets and data connections in the UK. Tablet ownership is 44% of UK households, and 14% of homes claim to have two or more tablets.
For those that are not too sure what a responsive website is, here is a simple explanation.
A responsive website adapts its layout according to the screen size and device it is being viewed on.
These changes, however don’t happen automatically though. Bespoke coding is required when building the website to enable it to access the device being used and change the layout to provide the best solution to make the viewing experience as good as possible.
A simple test to see if your website is “Responsive” is to view it on a desktop computer, click on the bottom right-hand corner of the browser and drag it to the left to make a narrow browser window. If your website text and images begin to move around into a new layout then you have a responsive website. If all that happens is you begin to lose parts of your website when changing the browser window width then you might want to think about changing things. I can definitely help you with this issue.
So what exactly is the big deal about responsive websites?
Well this really all comes down to the “viewers experience”. If your customer finds your website and has trouble scrolling around to find the information they need or keep having to enlarge what they see on the screen to read it, pretty soon they will give up and move onto a friendlier website resulting in a possible lost sale.
So insistent are Google about the viewer experience that they have issued the following statement:
If a website is not responsive, it will receive a lower page ranking than websites that are.
With many businesses making the change it won’t be long before the non-responsive websites are relegated to pages 2 – 3 or even lower making them virtually invisible.
After talking to our Search Engine Optimisation experts, their comments are that, at the moment a well-optimised website is still out ranking a non-optimised “responsive” website however they warn that this may not be the case for long.
Search engines are also recognising which type of device and screen size you are using. This means that in some cases, when carrying out a search on a mobile, the results can be different to those carried out on a desktop computer. Non-responsive websites are being relegated to a lower search page when a smaller device is involved.
How many times do you look at page two and three of your search results?
Although more responsive websites are being built, they are
only part of the requirement to being found on a search engine.
Well constructed websites with relevant, useful information, correct keywords and page descriptions within the code as well as easy navigation and expert search engine optimisation are all needed to get the best results.
This is definitely a job for the experts!